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55+ Gartner Buying Journey, Today’s b2b buying journey follows a

Written by Theresia Klossner Dec 11, 2020 · 9 min read
55+ Gartner Buying Journey, Today’s b2b buying journey follows a

75% of software buyers plan to increase their software spend in 2025. “we need to do something.” solution exploration.

Gartner Buying Journey. “we need to do something.” solution exploration. As the need for efficiency and digital transformation grows, buyer behavior evolves with it. Today’s b2b buying journey follows a nonlinear purchasing path that more closely resembles a set of distinct buying jobs or sets of tasks that buyers must complete to finalize an actual purchase. 75% of software buyers plan to increase their software spend in 2025. To understand how to best help customers advance through a complex purchase, gartner research identified six b2b buying “jobs” that customers must complete to their satisfaction in order to successfully finalise a purchase:

Today’s b2b buying journey follows a nonlinear purchasing path that more closely resembles a set of distinct buying jobs or sets of tasks that buyers must complete to finalize an actual purchase. “we need to do something.” solution exploration. Today’s b2b buying journey follows a nonlinear purchasing path that more closely resembles a set of distinct buying jobs or sets of tasks that buyers must complete to finalize an actual purchase. As the need for efficiency and digital transformation grows, buyer behavior evolves with it. To understand how to best help customers advance through a complex purchase, gartner research identified six b2b buying “jobs” that customers must complete to their satisfaction in order to successfully finalise a purchase: 75% of software buyers plan to increase their software spend in 2025.

To Understand How To Best Help Customers Advance Through A Complex Purchase, Gartner Research Identified Six B2B Buying “Jobs” That Customers Must Complete To Their Satisfaction In Order To Successfully Finalise A Purchase:

Gartner buying journey. To understand how to best help customers advance through a complex purchase, gartner research identified six b2b buying “jobs” that customers must complete to their satisfaction in order to successfully finalise a purchase: Today’s b2b buying journey follows a nonlinear purchasing path that more closely resembles a set of distinct buying jobs or sets of tasks that buyers must complete to finalize an actual purchase. As the need for efficiency and digital transformation grows, buyer behavior evolves with it. “we need to do something.” solution exploration. 75% of software buyers plan to increase their software spend in 2025.

Gartner Buying Journey